Guide Dog Month

Visual Identity  |  © Guide Dogs + Natural Balance

National Guide Dog Month celebrates the work of guide dogs in the US to raise awareness, appreciation, and support for guide dog schools. My task was to establish an identity for the campaign, as well as print and digital assets. I housed the identity in an award symbol to reflect the successful partnership between Natural Balance and Guide Dogs for the Blind. The mark was an effective lead-in for ads, newsletters, and social!