WorldFest

Festival Apparel Graphic  |  © Towards Freedom

Towards Freedom engages the community through events, aiming to create a better future for humans and animals. The nonprofit wanted a graphic tee with an earthy, hipster vibe for WorldFest, their Earth Day celebration, and engaged me to bring the concept to life. We created a silhouette integrating flora and fauna, with roots grounded in a textured logotype. The merchandise was so popular it sold out on the first day of the two-day festival!