Soul Purpose, Film

Key Art  |  © ContentFilm + Teton Gravity

Shot on vibrant 16mm film with an aesthetic and soulful integration of footage, Soul Purpose features pro skiers and alpine freeriders, capturing their athletic highs and lows, a glimpse of their lives, and the soul of skiing. ContentFilm engaged me to ideate key art for SP’s tenth anniversary and rerelease, embodying TGR’s roots in athlete-driven content and its commitment to pushing boundaries and reimagining what is possible.