Pet Specialty, Meeting

Event Identity + Collateral  |  © Natural Balance

Natural Balance hosts its annual Pet Specialty National Sales Meeting (NSM) to inspire and energize its sales team. The event, titled Bring It, took place in Austin, TX—the “Live Music Capital of the World”—and called for an identity with concert-level energy. As lead designer, I developed the look using rich colors, distressed typography, and a guitar neck rising into the Texas state outline. Collateral extended Austin’s signature vibe, featuring the city’s skyline and radiant beams of light.