Belly Boost Probiotic
Pet Food Packaging | © Natural Balance
Natural Balance is a leading pet brand in the Pet Specialty category. Ahead of an online consumer testing panel, the Natural Balance Innovation team engaged me to develop packaging for Belly Boost probiotic dog chews. As design lead, I conceptualized a pop-top pill bottle to keep the product fresh. The container drew consumer interest and tested strongly in the Health and Wellness new product panel.
